Construction and technical trades Heating and air conditioning
Marketing for heating engineers.
Your customer wants to get off gas. They can't make sense of a single quote.
01 How your customer searches
How your customer looks for a heating engineer.
Your customer types “heat pump installer”. Two competitors are above you. Not because they work better, but because of these four things.
- 01 No photos of your own. Your customer can't tell you apart from the other four.
- 02 No video. For a €12,000 installation, your customer wants to see who's coming.
- 03 Facebook has gone quiet. Your last post is from 2023. Is that firm still around?
- 04 Not found. Not in Google and not in ChatGPT.
heat pump installer
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Competitor 1
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Competitor 2
- More results 04
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Your business This is you
- No photos Own photos 01
- No video Video 02
- Last post 2023 Last post this week 03
After 12 weeks your customer sees your work. Your own photos, a film of the job and a post from this week. Your name is at the top.
02 What we see among heating engineers
4 things we see among heating engineers.
From installations we filmed and heating engineers we spoke to.
- 01
A heat pump is a leap in the dark.
Your customer doesn't know what a good installation looks like. They read reviews, look at photos and notice how fast you reply.
Whoever explains it first gets the job.
- 02
Grants and rules change every year.
Your customer searches “heat pump grant” and finds a heating engineer who explains it. Not you.
One post a month keeps you at the top.
- 03
Summer is air con. Winter is heating.
Your customer looks for one thing in July and another in January. Your ads have to keep up.
We adjust them every month.
- 04
Your work ends up in a cellar or on a roof.
Nobody sees it. Unless you show it: the fitting, the finish, the customer switching the unit on.
That's what we film.
03 Do the sums
The Groei plan pays for itself from 1 extra installation a year.
Groei is our middle plan: €899 a month in the first year, €7,888 a year on average over three years. At a margin of €7,900 per installation, that is 1.0 installations. We round up.
1 extra installation
a year
- J
- F
- M
- A
- M
- J
- J
- A
- S
- O
- N
- D
That's 1 every 12 months. Every installation above that is yours.
One installation pays for a year of Groei.
How we work it out
- What Groei costs, on average a year. 11 × €899 in year 1 (the first month is free), 12 × €649 in year 2 and 12 × €499 from year 3, divided by 3: €7,888.
- What an installation brings you. What you keep per installation, after materials and hours: here €7,900. You enter your own figure in the calculator.
- The division. €7,888 ÷ €7,900 = 1.0. Rounded up: from 1 extra installation a year, Groei has paid for itself. Everything above that is profit.
Example with a margin of €7,900 per installation. This is an example, not a promise: what it comes to for you, we work out together.
04 Plans
Your price drops every year.
In the first year we build everything. After that we maintain it, and that's why you pay less.
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To get started
Zichtbaar
€ 499 a month
- Filming at your place 1× a year
- 7-page website
- Google profile managed
- Hosting, maintenance and report
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Most chosen
Groei
€ 899 a month
- Filming at your place 3× a year
- 14-page website
- 6 social media posts a month
- Google Ads and AI optimisation
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Everything
Vol Gas
€ 1,599 a month
- Filming at your place 6× a year
- 12 social media posts a month
- Full branding and house style
- Your reviews answered
- No set-up fee
- You pay nothing to start.
- 36 months, fixed price
- Your price is never indexed.
- First month free
- Pay yearly and you pay 11 months in year 1.
0% on your advertising budget. Every euro goes to Google. Managing it is in your monthly price.
All prices per month, excluding VAT. Every plan also comes as an online shop.
Which plan suits you?
05 Questions
What heating engineers ask us.
Does this work for servicing and repairs too?
Yes. But it pays most on new installations: heat pumps, air con, ventilation. That's where your customer compares, and where what they see online decides.
Can you explain the grants on my website?
Yes. We write it in plain language and update it when the rules change. You check it once.
Do you film in a boiler room?
Yes. The fitting, the finish, the customer switching the unit on. You tell us where the job is, we do the rest.
What does it cost exactly?
Zichtbaar costs €499 a month in year 1, Groei €899 and Vol Gas €1,599. Your price drops every year. There is no set-up fee, and your price is never indexed. All prices exclude VAT.
How long before I'm online?
Twelve weeks. In that time we ask for 1 hour at the start, and you check everything once. We do the rest.
Does a competitor do worse work, but show it better? They won't take another installation from you.
06 Free audit
Request your free audit.
In twenty minutes we show you how you stand online against your two nearest competitors.
- 01 You leave your details. 2 minutes.
- 02 We call you within 1 working day. You choose when we come by.
- 03 We come by with your audit. Then you decide, with no obligation.
What happens now?
- Today You'll get a confirmation in your inbox.
- Within 1 working day We call you on the number you gave.
- Then We come by with your audit. Then you decide, with no obligation.
Pick a time now: Book a meeting
Rather meet first? Book a meeting
We'll call you back.
Leave your number and choose a time that suits you.