After 12 weeks your customer sees your firm. Your own photos, your team at work and a post from this week. Your name is at the top.
02 What we see at removal firms
4 things we see at removal firms.
We read the websites of 14 removal and furniture lift firms, and the price guides their customers read.
JFMAMJJASOND
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01
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The first to send a price is in with a chance.
Your customer sends the same request to three firms. They pick whoever sends a clear price first, and whoever they trust. On 13 of the 14 websites, nothing says when they'll get a price.
Your form asks for what you need to give a price. So you can reply the same day.
02
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Your customer wants to see a guide price first.
Your customer wants to know where they stand before they call. 8 of the 14 home pages show no price. A firm with no price looks expensive, so they ask the others first.
We put your packages or your guide prices on your website, the way you want to show them. Try it yourself.
03
REC
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Your customer lets strangers in.
Your team carries your customer's furniture through their home. The news warns them about cowboy removers. On 10 of the 14 websites, they don't see anyone from the team.
We film a move: your team, your lift and your removal van.
04
JFMAMJJASOND
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In winter your customer has time.
In summer your customer books whoever is still free. From October to February they compare at leisure: the price guides promise them 10 to 30% less.
We advertise most in those months. If your diary is full, less.
03 Do the sums
The Groei plan pays for itself with 2 to 3 moves per month.
Groei is our middle plan: €899 a month in the first year, €7,888 a year on average over three years. On one move you keep €250.
2 to3moves per month
J
F
M
A
M
J
J
A
S
O
N
D
In all, 32 moves a year. Every move above that is yours.
How we work it out
What Groei costs, on average a year. 11 × €899 in year 1 (the first month is free), 12 × €649 in year 2 and 12 × €499 from year 3, divided by 3: €7,888.
What a move brings you. What you keep from one move, after wages and your costs: here €250. You enter your own figure in the calculator.
The division. €7,888 ÷ €250 = 31.6. Rounded up: with 32 moves a year, Groei has paid for itself, that's 2 to 3 moves per month. Everything above that is profit.
My requests already come through comparison sites. Why have my own website?
There, up to six firms get the same request. Through your own website and your Google profile, a request comes to you alone. You keep the sites that bring you work now. Every month you see where your requests came from.
In summer I have too much work, in winter too little. What good is advertising?
Your ads don't run at the same level all year. From October to February we turn them up, in summer we turn them down. We don't promise a full January. We do make sure your ads are running when your customer compares at leisure.
My customer asks for three quotes. Won't they just pick the cheapest?
Price matters. But your customer also picks whoever answers first, and whoever they trust. They see that in your reviews, your own removal vans and your team. We won't make you the cheapest. We'll make you a firm they can see.
What does it cost exactly?
Zichtbaar costs €499 a month in year 1, Groei €899 and Vol Gas €1,599. Your price drops every year. There is no set-up fee, and your price is never indexed. All prices exclude VAT.