Construction and technical trades Swimming pools
Marketing for pool builders.
Your customer buys a pool once. They look around for months before they call.
01 How your customer searches
How your customer looks for a pool builder.
Your customer types “swimming pool installation”. Two competitors are above you. Not because they work better, but because of these four things.
- 01 No photos of your own. Your customer can't tell you apart from the other four.
- 02 No video. For a €45,000 pool, your customer wants to see who's coming.
- 03 Facebook has gone quiet. Your last post is from 2023. Is that firm still around?
- 04 Not found. Not in Google and not in ChatGPT.
swimming pool installation
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Competitor 1
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Competitor 2
- More results 04
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Your business This is you
- No photos Own photos 01
- No video Video 02
- Last post 2023 Last post this week 03
After 12 weeks your customer sees your work. Your own photos, a film of the job and a post from this week. Your name is at the top.
02 What we see among pool builders
4 things we see among pool builders.
From pools we filmed and pool builders we spoke to.
- 01
People dream of a pool for months.
Your customer browses from winter to spring. Whoever they see in those months, they call in March.
We make sure your customer sees you.
- 02
Your customer compares the photos, not the specs.
Filtration, liner or fibreglass: your customer doesn't follow. A blue pool in a lovely garden, they do.
So we film the water.
- 03
One more pool a year is a lot.
With your margin per pool, one pool a year pays for Groei. The rest of the year is profit.
Check the sums below.
- 04
The first swim is the film.
The moment the water goes in and the customer jumps in. Once per job, and it's the best film you have.
We'll be there.
03 Do the sums
The Groei plan pays for itself from 1 extra pool a year.
Groei is our middle plan: €899 a month in the first year, €7,888 a year on average over three years. At a margin of €15,400 per pool, that is 0.5 pools. We round up.
1 extra pool
a year
- J
- F
- M
- A
- M
- J
- J
- A
- S
- O
- N
- D
That's 1 every 12 months. Every pool above that is yours.
One pool pays for almost 2 years of Groei.
How we work it out
- What Groei costs, on average a year. 11 × €899 in year 1 (the first month is free), 12 × €649 in year 2 and 12 × €499 from year 3, divided by 3: €7,888.
- What a pool brings you. What you keep per pool, after materials and hours: here €15,400. You enter your own figure in the calculator.
- The division. €7,888 ÷ €15,400 = 0.5. Rounded up: from 1 extra pool a year, Groei has paid for itself. Everything above that is profit.
Example with a margin of €15,400 per pool. This is an example, not a promise: what it comes to for you, we work out together.
04 Plans
Your price drops every year.
In the first year we build everything. After that we maintain it, and that's why you pay less.
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To get started
Zichtbaar
€ 499 a month
- Filming at your place 1× a year
- 7-page website
- Google profile managed
- Hosting, maintenance and report
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Most chosen
Groei
€ 899 a month
- Filming at your place 3× a year
- 14-page website
- 6 social media posts a month
- Google Ads and AI optimisation
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Everything
Vol Gas
€ 1,599 a month
- Filming at your place 6× a year
- 12 social media posts a month
- Full branding and house style
- Your reviews answered
- No set-up fee
- You pay nothing to start.
- 36 months, fixed price
- Your price is never indexed.
- First month free
- Pay yearly and you pay 11 months in year 1.
0% on your advertising budget. Every euro goes to Google. Managing it is in your monthly price.
All prices per month, excluding VAT. Every plan also comes as an online shop.
Which plan suits you?
05 Questions
What pool builders ask us.
My customers decide in spring. When should we start?
In the autumn. Twelve weeks later, in winter, everything is online. That's when your customer starts looking.
Can I show my customer's pool?
With their agreement. We ask. Most customers are happy to show off a pool.
Do you film the first swim?
Yes, it's the best film you'll have: the water going in, your customer jumping in. You tell us when, we'll be there.
What does it cost exactly?
Zichtbaar costs €499 a month in year 1, Groei €899 and Vol Gas €1,599. Your price drops every year. There is no set-up fee, and your price is never indexed. All prices exclude VAT.
How long before I'm online?
Twelve weeks. In that time we ask for 1 hour at the start, and you check everything once. We do the rest.
Does a competitor do worse work, but show it better? They won't take another pool from you.
06 Free audit
Request your free audit.
In twenty minutes we show you how you stand online against your two nearest competitors.
- 01 You leave your details. 2 minutes.
- 02 We call you within 1 working day. You choose when we come by.
- 03 We come by with your audit. Then you decide, with no obligation.
What happens now?
- Today You'll get a confirmation in your inbox.
- Within 1 working day We call you on the number you gave.
- Then We come by with your audit. Then you decide, with no obligation.
Pick a time now: Book a meeting
Rather meet first? Book a meeting
We'll call you back.
Leave your number and choose a time that suits you.